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Privacy Policy

Effective Date: August 27, 2026
Last Updated: September 30, 2026

1. Introduction

Mitchell Chiropractic (“Mitchell Chiropractic,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit https://mitchell-chiropractic.com/ (the “Site”), submit a contact or appointment request form, communicate with us, or opt in to receive SMS communications.

Please read this Privacy Policy together with our Terms of Use.

2. Important Notice About Health Information

This Privacy Policy governs information collected through the Site and our general business communications. It does not replace or govern the medical records we maintain about our patients.

If you are a patient of our practice, information we collect and maintain in connection with your care and treatment — including medical records and billing information — may constitute protected health information and may be governed by our Notice of Privacy Practices and applicable federal and state law rather than this website Privacy Policy.

Our Notice of Privacy Practices is available at our office upon request.

Please do not include detailed medical information, symptoms, diagnoses, treatment history, Social Security numbers, payment card information, or other highly sensitive information in forms, emails, or SMS messages submitted through the Site unless specifically instructed to do so through an appropriate secure channel.

The Site’s contact and appointment request forms are intended primarily to allow you to provide your contact information, request an appointment, or ask us to contact you.

We will request clinical or sensitive information through an appropriate secure method or in person when necessary.

3. Information We Collect

3.1 Information You Provide

When you complete a contact or appointment request form, communicate with us, or otherwise voluntarily provide information, we may collect:

  • Your name
  • Your phone number, including mobile number
  • Your email address
  • Your preferred appointment day or time
  • Information contained in a message or inquiry you voluntarily submit
  • Communication preferences
  • SMS consent preferences
  • Records showing when and how SMS consent was provided

We collect this information when you voluntarily provide it to us.

Submitting your phone number alone does not constitute consent to receive SMS communications. SMS consent is collected separately as described in Section 6.

3.2 Information Collected Automatically

When you visit the Site, certain information may be collected automatically by us or by service providers acting on our behalf, including:

  • IP address
  • Approximate geographic location derived from your IP address
  • Browser type
  • Operating system
  • Device type
  • Pages viewed
  • Links clicked
  • Time spent on pages
  • Referring website or search engine
  • Date and time of your visit
  • Unique identifiers stored through cookies or similar technologies

3.3 Cookies & Similar Technologies

The Site may use cookies, pixels, tags, and similar technologies, including:

Strictly Necessary Technologies
These technologies help the Site operate properly, load pages, maintain security, and process form submissions.

Analytics Technologies
We may use analytics services, including Google Analytics, to understand how visitors find and interact with the Site.

Advertising Technologies
We may use advertising technologies, such as Meta Pixel or Google advertising tags, to measure advertising performance and promote our practice.

You may control or disable cookies through your browser settings. Blocking or deleting certain cookies may affect how the Site functions.

See Section 8 for additional information about your choices.

4. How We Use Your Information

We may use information collected through the Site to:

  • Respond to your inquiry or appointment request
  • Contact you regarding scheduling
  • Confirm, manage, or reschedule appointments
  • Send appointment reminders when you have opted in to SMS communications
  • Provide customer service and respond to questions
  • Provide service-related communications you have requested
  • Send promotional SMS communications when separate marketing consent has been provided
  • Provide, maintain, secure, and improve the Site
  • Understand how visitors find and use the Site
  • Measure the effectiveness of our marketing and advertising
  • Detect, prevent, and address fraud, abuse, security incidents, or technical problems
  • Maintain appropriate business and communication records
  • Comply with applicable laws and legal obligations
  • Enforce our Terms of Use

We do not sell or rent your personal information.

5. How We Share Information

We may share limited information in the following circumstances:

Service Providers

We may use vendors and service providers to:

  • Host and maintain the Site
  • Process website form submissions
  • Manage scheduling
  • Manage customer communications
  • Provide SMS messaging services
  • Provide analytics
  • Support advertising and marketing operations
  • Provide technical or customer support

These providers may access information only as reasonably necessary to perform services on our behalf.

Advertising & Analytics Partners

Through analytics and advertising technologies described in Section 3.3, information about your interaction with the Site may be transmitted to services such as Google or Meta.

Depending on applicable state law, certain transfers involving online advertising identifiers may be considered “sharing” or a “sale” for targeted advertising purposes.

See Section 8 for information about applicable choices.

Mobile Information

Mobile phone numbers, SMS opt-in information, and SMS consent records are subject to additional protections.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Information sharing to subcontractors and service providers that support services such as customer service or SMS delivery is permitted only when necessary to provide those services on our behalf.

All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We do not sell, rent, or provide mobile phone numbers or SMS consent information to third parties or affiliates for their own marketing or promotional purposes.

Legal & Safety Requirements

We may disclose information if we reasonably believe disclosure is required by:

  • Applicable law
  • Regulation
  • Subpoena
  • Court order
  • Legal process
  • Government request

We may also disclose information when reasonably necessary to protect the rights, property, security, or safety of Mitchell Chiropractic, our patients, users, or others.

Business Transfers

If our practice is sold, merged, reorganized, or transferred, information may be transferred as part of that transaction, subject to applicable laws governing patient records and personal information.

6. Text Message (SMS) Program

6.1 About the SMS Program

Mitchell Chiropractic may offer SMS communications to individuals who expressly choose to opt in.

Depending on the consent you provide, SMS messages may include:

  • Responses to appointment requests
  • Appointment confirmations
  • Appointment reminders
  • Scheduling or rescheduling notifications
  • Inquiry follow-ups
  • Service-related communications
  • Customer support communications
  • Practice updates
  • Promotional offers, only when separate marketing consent has been provided

Marketing and promotional text messages are sent only to individuals who have separately consented to receive them.

6.2 How You Opt In

For our website SMS messaging program, users opt in through the contact or appointment request form available on:

https://mitchell-chiropractic.com

To opt in, you voluntarily provide your mobile phone number and actively select the applicable SMS consent checkbox before submitting the form.

SMS consent checkboxes are optional and unchecked by default.

Simply:

  • Visiting our Site
  • Providing your phone number
  • Submitting a contact form
  • Submitting an appointment request

does not by itself constitute consent to receive SMS messages.

You must actively select the applicable SMS consent checkbox.

Separate consent options may be provided for:

Non-Marketing Communications

These may include:

  • Appointment confirmations
  • Appointment reminders
  • Scheduling or rescheduling notifications
  • Inquiry follow-ups
  • Service-related communications
  • Customer support

Marketing Communications

These may include:

  • Practice news
  • Special promotions
  • Offers
  • Service announcements
  • Other promotional communications

Selecting consent for non-marketing communications does not automatically enroll you in marketing SMS communications.

Marketing messages are sent only when you separately provide marketing consent.

Consent to receive SMS marketing messages is not a condition of purchasing goods or services, scheduling an appointment, or receiving chiropractic care.

We may maintain records regarding SMS consent, including:

  • The mobile number provided
  • The date and time consent was provided
  • The form through which consent was provided
  • The type of SMS communications the individual consented to receive

6.3 Message Frequency

Message frequency may vary depending on your appointments, inquiries, interactions with our practice, and the types of communications you have agreed to receive.

Appointment-related communications are generally sent in connection with your inquiry, scheduling, or upcoming visits.

Promotional message frequency may vary.

6.4 Message & Data Rates

Message and data rates may apply.

Mitchell Chiropractic does not charge a separate fee solely for participating in our SMS messaging program. However, your wireless provider’s standard messaging and data charges may apply to messages sent to you and messages you send to us.

Contact your wireless provider for information regarding your messaging or data plan.

6.5 Opting Out

You may cancel SMS communications at any time by replying:

STOP

to a message from Mitchell Chiropractic.

After sending STOP, you may receive a confirmation message acknowledging your request. You will then stop receiving applicable SMS communications unless you subsequently provide consent again.

If you would like to receive SMS messages again after opting out, you may return to our website and provide your mobile number and actively select the applicable SMS consent checkbox again.

6.6 Help & Support

For SMS assistance, reply:

HELP

or contact us directly:

Phone: 208-417-7919
Email: mitchellchiropractic96@gmail.com

6.7 Carrier Liability & Delivery

Wireless carriers are not liable for delayed or undelivered messages.

SMS delivery depends on your wireless carrier, mobile device, network availability, service availability, and other factors outside our reasonable control.

We do not guarantee that every SMS message will be delivered or received within a specific period.

6.8 How We Handle Mobile Information

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Information sharing to subcontractors and service providers in support services, such as customer service and SMS delivery, is permitted only when necessary to provide those services on our behalf.

All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We do not sell, rent, or otherwise provide your mobile phone number or SMS opt-in status to third parties or affiliates for their own marketing or promotional use.

Mobile information may be provided only to vendors that help us operate our communications program, such as:

  • SMS messaging providers
  • Telecommunications providers
  • Aggregators
  • Scheduling providers
  • Customer relationship management providers
  • Customer service providers supporting our communications

These providers may use the information only as reasonably necessary to perform services on our behalf.

Mobile phone numbers and SMS consent information are not included in information provided to advertising or analytics partners for their own marketing or promotional purposes.

6.9 Age Requirement

Our SMS messaging program is intended for individuals who are at least 18 years of age.

By opting in, you represent that you are at least 18 years old and are the account holder or authorized user of the mobile phone number provided.

We do not knowingly collect SMS consent from individuals under 18 through the Site.

6.10 Sensitive Information in SMS

SMS is not intended for detailed medical or sensitive health communications.

Please do not send the following through SMS:

  • Detailed medical records
  • Diagnoses or extensive treatment history
  • Social Security numbers
  • Payment card information
  • Passwords
  • Other highly sensitive information

We may direct you to a more appropriate or secure communication method when sensitive information is required.

7. Data Retention

We retain contact and appointment request information for as long as reasonably necessary to:

  • Respond to inquiries
  • Coordinate appointments
  • Maintain business records
  • Maintain consent and communication records
  • Meet applicable legal or regulatory requirements

If you become a patient, information relating to your care may be retained according to applicable medical-record retention requirements.

Automatically collected website information is retained according to our internal practices and the applicable retention settings of analytics and technology providers we use.

8. Your Choices & Privacy Rights

Advertising & Analytics Choices

You may:

  • Adjust your browser settings to block or delete cookies
  • Use a browser or extension that transmits a Global Privacy Control signal where recognized
  • Use Google’s available analytics or advertising preference controls
  • Use Meta’s available advertising preference controls
  • Use applicable industry advertising opt-out tools

Email Communications

If you receive promotional emails from us, you may use the unsubscribe link contained in the applicable message.

SMS Communications

You may reply STOP to opt out of SMS communications.

For assistance, reply HELP.

Marketing SMS messages are sent only where separate marketing consent has been provided.

Access, Correction & Deletion

Depending on where you live and applicable law, you may have rights to:

  • Request access to personal information we maintain about you
  • Request correction of inaccurate information
  • Request deletion of certain personal information
  • Request a copy of certain information
  • Opt out of certain targeted advertising activities
  • Withdraw communication consent
  • Exercise applicable privacy rights without unlawful discrimination

To submit a privacy request, contact us using the information in Section 13.

We may need to verify your identity before responding.

Requests involving medical records or protected health information may be handled under our Notice of Privacy Practices and applicable healthcare law rather than this website Privacy Policy.

Residents of Other States

Privacy rights vary by jurisdiction.

Certain U.S. states provide qualifying residents with additional rights relating to personal information and targeted advertising. Whether a particular law applies may depend on statutory thresholds, exemptions, and other factors.

We will review privacy requests in accordance with applicable law.

9. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information submitted through the Site.

These measures may include:

  • Limiting access to authorized personnel
  • Using reputable technology and service providers
  • Access controls
  • Secure systems
  • Appropriate operational safeguards

However, no method of transmission over the Internet, email, SMS, or electronic storage can be guaranteed to be completely secure.

We cannot guarantee the absolute security of information transmitted electronically.

Please do not send highly sensitive medical or financial information through unsecured website forms, email, or SMS.

10. Children’s Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the Site.

Individuals under 18 should not independently submit information through our website or opt in to SMS communications. A parent or legal guardian should contact us on their behalf when appropriate.

If we learn that we have improperly collected information from a child, we will take reasonable steps to delete or appropriately address that information.

11. Third-Party Websites & Services

The Site may contain links to third-party websites or services, including:

  • Social media platforms
  • Review websites
  • Patient portals
  • Scheduling platforms
  • Other external services

Those third parties maintain their own privacy practices and policies.

Mitchell Chiropractic is not responsible for the privacy, security, availability, or content of independent third-party websites or services.

We encourage you to review their privacy policies before providing personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

  • Our services
  • Website functionality
  • SMS practices
  • Technology
  • Legal requirements
  • Privacy or security practices

When changes are made, we will update the Last Updated date at the top of this page.

Material changes may also be communicated through an appropriate notice on the Site.

13. Contact Us

If you have questions about this Privacy Policy, our SMS messaging practices, or wish to exercise an applicable privacy right, contact:

Mitchell Chiropractic
3060 12th Ave Rd
Nampa, ID 83686

Phone: 208-417-7919
Email: mitchellchiropractic96@gmail.com
Website: https://mitchell-chiropractic.com/

For SMS assistance, reply HELP.

To stop receiving SMS communications, reply STOP.